Our Story

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Our Mission

Since 2001, we have been a leading destination for hair removal, continually raising the bar on the experience. We are best known for our consistent quality and a true desire to connect with our clients and make sure they have an amazing experience every time. We have earned a lot of praise from the media, including “Best Bikini Wax” by New York Magazine and Allure’s “Best Brow Treatments” in America. These achievements mean more to us when they are recognized and tested by our devoted clientele who frequent our New York City & DC-area salons.

Our Core Values

To Serve

To serve you means that we are here for you! Not on our phones when you walk in, or thinking about something else while we are taking care of you. We are present and our focus is on making sure your experience is awesome!

To Educate

Since 2001, we have wanted to educate our clients on services and products that existed in the marketplace. We want to take the mystery out of this beauty world so you have the information you need and can decide for yourself what is best for you!

To Balance the Needs of All Parties

Not everything that we do is about making a dollar. We are here to make sure we are giving our best to our clients, our team and our company. We have learned that without balancing the needs of everyone, no one wins.

To Be the Best

We want every detail to be perfect from the time that you book your appointment to the time you leave our salon. I know this is hard to do, but for over 20 years we have been waking up every morning striving for perfection everyday!

To Do the Right Thing

We don’t want to cheat, steal or lie to get your business. It is about building a lasting relationship and making sure you feel taken care of not “sold” to.

Why We Are Awesome!


We are obsessed with your experience – threading, sugaring, waxing, trimming, laser hair removal. We live & breathe it, all day, every day. It’s our one & only focus. We want to be the best – all the time & always – to our clients & our team, going to whatever means necessary to make sure that happens & stays our norm. Others may see it as a neurosis of sorts, we see it as the only way we want to be as a company.

We are crazy about the details – we constantly fine tune our experience based on your feedback & our research.


Like doctors in an ER, if it’s hairy, we’ve seen it…all. So don’t be shy! We’re here to help, even if you have butchered brows, bikini bumps or hair back there – above or below the belt.

We’ve been featured in over 700 editorials – to name a few, Vogue, Allure, Cosmopolitan, Marie Claire, WWD have all spotlighted Shobha! Our reputation precedes us so if you are not sure if we are the one for you, just read a few of our articles and decide for yourself.


You get the best results, in as little time & with the least amount of discomfort – since 2001, we’ve tweaked & re-tuned, reformulated & tested all that we do here at Shobha, so that we can give you simple answers for maintaining your hairless happiness.

We take the guesswork out of the equation – we’ll tell you how it is or going to be, eliminating fear of the unknown & solving personal issues that you might otherwise be too embarrassed to even ask your best friend.

We have a proven method – each member of our team participates in our Shobha quality assurance program. Initially, undergoing an intense training period & then continuing with regular evaluations as well as continuing ed workshops to make sure we maintain consistency in how we do what we do & also how to do it even better. In addition, all of our specialists have valid state licenses & stay up-to-date on all examinations required by law.

A Higher Purpose

We are dedicated to serving up happiness and confidence through our salons, but with a higher purpose beyond smooth, pretty skin. Since our start back in 2001, we have always had a vested interest in furthering the lives of women and children, not only with our own team members, but with the community as a whole. Over the years, this ability to help others has been a driving force in our future plans as a company and the inspiration for Shobha’s Home for Girls & Women. It is through these small steps that we hope to make a huge difference in the lives of the poverty-stricken youth, giving them a childhood and building a brighter future through education.

If you would like to help Shobha with their charitable causes that focus on educational causes for women & children, please donate here.