Time Out New York | Style Passport India: Where to Find Indian Shops and Salons in NYC

Article by: Aarti Virani
Published: August 10, 2013
Topics: Hair Removal, Services
Photo Credit: Melissa Sinclair

The 33rd annual India Day Parade (fianynjct.org, Aug 18 at noon; starts at Madison Ave and 38th St) isn’t the only way to celebrate India’s Independence Day. Find authentic Indian home decor at Roberta Roller Rabbit and Layla’s new location inside ABC Carpet & Home, experience threading at Shobha, and adorn yourself with baubles from Satya Jewelry and Tejani.

Dress Shoppe II

A decidedly vintage vibe pervades this folksy clothing emporium, opened by Purushottam Goyal in 1978. Committed to stocking all things handmade, Goyal visits his native India approximately twice a year, traveling to far-flung villages (some without electricity) in states such as West Bengal and Gujarat to add to his labyrinthian selection of hand-woven fabrics. His store is crammed with traditional classics, including 1940s silk saris ($300–$700) spun entirely from pure-silver threads, and brocaded tunic tops ($35–$55). Serious collectors can make an appointment to check out Goyal’s range of antique dupattas ($300–$10,000), or scarves that are essential to many South Asian outfits, including the ubiquitous salwar kameez. For a more contemporary look, sift through the collection of billowy organic-cotton yoga pants ($20) or cotton kurtas etched with chikan embroidery ($35–$45). In a back corner, you’ll also find a shelf of men’s mojaris($35) or formal slip-on leather shoes, finished with tiny mirrors and ornate thread work. (212-533-4568)

Hello Sari

This minuscule gem is ideal for the uninitiated Indian-wedding guest. Owner Kris Jensen, a freelance photo stylist who opened the boutique nearly 12 years ago, sources a range of affordable, iridescent women’s garments ($20–$98) from the Anarkali Bazaar—a 200-year-old Pakistani marketplace that’s one of the oldest in South Asia—as well as the northwestern Indian desert state of Rajasthan, famous for its painstaking tie-dyeing techniques. Exuberant bandhani prints, as the festive dots are known, light up Jensen’s shop and are featured in a range of candy-colored saris ($85) and crushed-silk scarves ($45). For embellishments, there are glass bangles ($10) and vibrant bindis ($5). The pièce de résistance, however, is a stack of oversize silk shawls ($98)—perfect as wintertime wraps, table runners or even wall hangings. Mention TONY for 10 percent off all purchases through September 15. (212-274-0791)

Pratima Spa

Clay walls, cork-and-bamboo floors and recycled South Asian artifacts, including a door that was foraged from an old Indian temple, make up this healing sanctuary’s eco-friendly interiors. The services are tailor-made by urban guru and ayurvedic physician Dr. Pratima Raichur, and rooted in a wellness philosophy that’s more than 5,000 years old. Indulge in some age-old pampering, such as herbal body exfoliations (60mins $105); full-body massages (60mins $115) that utilize a unique cocktail of seven essential oils; and languid milk, saffron and rose facials (60mins $115). To really up the luxury factor, splurge on a two-hour Samadhi experience ($382), complete with a four-handed massage—that’s two therapists—a nurturing scalp treatment and an ancient ritual in which herbal oil is poured over the proverbial “third eye,” or forehead. Mention TONY for 10 percent off all full-price services through August 31. (212-581-8136, pratimaspa.com)


Founder and CEO Shobha Tummala’s formidable hair-removal empire—now four locations strong—traces its roots to a single chair that she rented at Sam Wong’s Soho salon in 2001. The savvy electrical engineer turned entrepreneur was first exposed to the concept of all-natural beauty as a child in Hyderabad, India, where her grandparents whipped up sandalwood-and-lentil soaps and hibiscus hair conditioners. It’s why her rosewater-scented salon—offering a mix of gentle threading ($11–$112), waxing ($24–$266) and sugaring treatments ($11–$290) that work on de-fuzzing your face and body—takes a strictly organic approach, even swapping baby powder (typically dusted on skin pretreatment) for a harmless, talc-free version ($7). For the manscaping enthusiast, there’s a comprehensive trimming menu, tackling problem areas such as the back ($37–$79) and bottom ($24–$53), while ladies can opt for bikini-line maintenance ($24–$66). Before you leave, grab an ingrown-hair kit ($48) that includes freshening towels, exfoliating cloths and lotion to ward off icky bumps. Mention TONY at the Financial District location for 20 percent off all services through September 15 (first-time clients only). myshobha.com

Satya Jewelry

A serene, yogini-like sensibility permeates practically every piece in this ethereal jewelry collection, which incorporates semiprecious stones, sterling silver and 24-karat-gold plating. The 11-year-old label—which means “truth” in Sanskrit—is the brainchild of best friends Satya Scainetti and Beth Torstrick Ward. Choose from a variety of subtle and shimmery pieces, including cherry-quartz necklaces featuring golden Ganesha pendants ($138), dangly bezel pearl and gold-plated brass earrings ($98) or beaded mala necklaces ($148–$258), showcasing stones such as blue topaz and onyx. Satya’s latest line was inspired by a cluster of especially vocal peacocks Scainetti encountered while engaging in morning yoga during a recent trip to north India. Their influence is most apparent in milky agate-and-gold cuffs ($128), crafted to resemble feathers. Mention TONY for 25 percent off all purchases through August 29. satyajewelry.com


Channel your inner Bollywood starlet at this sparkling boutique, festooned with plush ottomans and chandeliers. Urvi Tejani (her last name means “bright” in Hindi) launched the brand in 2004, specializing in affordable, statement-making bridal bling designed by Mumbai artisans. Look for triple-drop chandelier earrings ($150) set in folds of cubic zirconia and shiny towers of cultured-pearl-and-crystal bangles ($375). The store’s front section is devoted to Tejani’s more casual collection of everyday accessories with ethnic flair, such as imitation polki, or uncut diamond, earrings ($75) and rhinestone-studded evening bags ($45–$90). Mention TONY for 30 percent off all purchases (excluding sale items) through August 31. (212-354-3144, tejani.com)


Alayne Patrick first introduced her carefully curated selection of brightly toned textiles with the opening of her store in 2001. Earlier this month, her boutique shifted from its Boerum Hill digs to the mezzanine level of ABC Carpet & Home. Patrick, a West Coast transplant, was exposed to the Bay Area’s sizable Indian community from a young age and took regular trips to the subcontinent, drawn to the region’s deep history of craftsmanship—in particular, the intricate, pastel needlework from Kashmir (birthplace of the pashmina). She creates her house-label collection with the help of master craftsmen in India, including a treasure trove of towels ($8–$46)—in terrycloth, waffle piqué and hand-loom cotton, or khadi—silk-screened pillow covers ($175–$215) shot with metallic thread, hand-embroidered fine-wool throws ($425–$495) and earthy cotton quilts ($385). (212-473-3000, abchome.com)

Roberta Roller Rabbit

A piece of discarded Indian fabric served as the inspiration for U.K.-born designer Roberta Freymann’s whimsical lifestyle boutique, which opened in 2006. Prior to this, Freymann focused mainly on her namesake apparel and accessories brand—catering to the globe-trotting fashionista. At her second act, rustic hand-block prints created by artisans in Rajasthan are splattered on everything from canvas bolster pillows ($85) to cotton-voile shower curtains ($95). Freymann regularly combs antique stores in Jodhpur and Jaipur for design influences—it’s where she encountered the intricate paisley motif that became a feature on so many signature linens, including block-print tablecloths ($95–$110) and cotton duvet covers ($150). Harking back to India’s rich Mughal past, a delicate selection