It’s time to talk about paper & letter writing. Now, I want you to think about the last time you did two things. The first one is; I want you to think back to the last time you got your mail out of the mailbox. What did you find? Probably what almost everyone finds: bills, bills, circulars, bills, & maybe a catalog. Now, the next one may take some gears to really work. I want you to think back to the last time you got a card or letter in the mail. (when it wasn’t your birthday) it was probably a looong time ago. My question is; how exciting was it to get something that wasn’t junk mail or a bill?
When I started my little business, I wanted to be a part of the fight against electronics fueling all of our communication, & I wanted to be fully committed to supporting those who appreciate the tactile benefits & personal touches of all things paper.
I will admit; I love as much as anyone getting fun e-mails from people I haven’t heard from in a long time. I also understand that it is a lot easier to not only get, but remember an e-mail address or phone number verses actual mailing addresses, but there is something so fantastic about getting actual mail from people. It shows an effort on a completely different level. Someone took the time to pick out a card, find a pen, get a stamp, & go to the mailbox (!)
I design & sell cards, & nothing makes me happier then when people buy my event non-specific cards. There isn’t a need for a hand written note to be event specific. It is a complete misconception also that notes need to be long. I have sent & also received cards from people that are funny or cheeky, that just have a few lines on them. It’s the thought that counts.
So, get out there, & send your thoughts. The “old fashioned” way!
Ps: if you are a stationery nerd like everyone on our Shobha team you’re going to want to bid on 50 custom printed Ink Meets Paper items via our Shobha’s Home For Girls & Women Silent Auction. Bid today!