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why Shobha?



we are obsessed with hair removal - threading, sugaring, waxing & trimming. we live & breathe it, all day, every day. it's our one & only focus. we want to be the best - all the time & always - to our clients & our team, going to whatever means necessary to make sure that happens & stays our norm. others may see it as a neurosis of sorts, we see it as the only way we want to be as a company.

  • we are crazy about the details – we constantly fine tune our experience based on your feedback & our research.
  • we care about each & every one of our clients – we want you to have the best Shobha experience every single time, no excuses.
  • we created the industry standard - with over a decade of experience under our belt, we are happy to report that we have raised the standards for hair removal for the entire industry.
  • we support our superstar team - just like our clients we want to ensure the best experience for our team; we provide the best working conditions & benefits for a safe & fun work environment!


like doctors in an e.r., if it’s hairy, we’ve seen it…all. so don’t be shy! we’re here to help, even if you have butchered brows, bikini bumps or hair back there – above or below the belt.

  • we’ve been featured in over 600 publications – to name a few, the dr. oz show, vogue, lucky, cosmopolitan & marie claire, have all spotlighted Shobha!
  • new york magazine voted us “best bikini wax” & a top for brow shaping salon – we are proud to stand behind these accolades that just drive home the fact that we want you to have the best Shobha experience every single time, no excuses.
  • we are on the inc. 500|5000 list as one the fastest-growing small companies (2009 & 2011)!
  • our clients love us – our amazingly loyal clients, who range from a-list celebs & top models to savvy business professionals & hard-working students, sing our praise. many have been with us since the very beginning!


  • you get the best results, in as little time & with the least amount of discomfort – since 2001, we’ve tweaked & re-tuned, reformulated & tested all that we do here at Shobha, so that we can give you simple answers for maintaining your hairless happiness.
  • we take the guesswork out of the equation – we’ll tell you how it is or going to be, eliminating fear of the unknown & solving personal issues that you might otherwise be too embarrassed to even ask your best friend.
  • we have a proven method – each member of our team participates in our Shobha Quality Assurance Program. initially, undergoing an intense training period & then continuing with regular evaluations as well as continuing ed workshops to make sure we maintain consistency in how we do what we do & also how to do it even better. in addition, all of our specialists have valid state licenses & stay up-to-date on all examinations required by law.

a higher purpose

we are dedicated to serving up hairless happiness with a higher purpose beyond smooth, pretty skin. since our start back in 2001, we have always had a vested interest in furthering the lives of women & children, not only with our own team members, but with the community as a whole. over the years, this ability to help others has been a driving force in our future plans as a company & the inspiration for Shobha's Home for Girls & Women. it is through these small steps that we hope to make a huge difference in the lives of the poverty-stricken youth, giving them a childhood & building a brighter future through education.