our history

june 2013

Shobha Dupont Circle opened at 1730 m street nw, our 1st wdc & storefront location!

september 2012

Shobha Financial District opened downtown at 65 broadway. our 4th nyc location.

may 2012

Shobha Columbus Circle moved to its new, sunnier home at 1790 broadway, suite 1800 (5 columbus circle).

july 2011

we turned 10(!!!) & celebrated with our nearest & dearest at the empire hotel rooftop in NYC!

march 2011

Shobha Madison moved one floor down (the 13th floor) & opened up shop with lots more space all around!

september 2010

Shobha SoHo got a facelift, because every so often we all need a little sprucing.

january 2009

Shobha® Conceirge/VIP Services launched, bringing private treatments to our busy clients when & wherever they may need them.

august 2008 is converted to - a new name & look.

may 2008

our first Shobha Certified Threading Specialist (Christina Snead - we salute you!) graduated.

july 2007

Shobha Columbus Circle opened. marking our third manhattan location & making our westside clientele smile.

march 2006

Shobha Madison got a facelift with fresh new d├ęcor & an additional treatment room.

february 2006

Shobha hosted a satellite salon for abc carpet & home's gateway to india month.

august 2005

Shobha Soho expanded to more than three times its original size!

october 2003 is launched.

october 2003 is launched.

october 2003

Shobha® Devi Rosewater Toner debuted as our first official product. 'devi' was named after Shobha's mom. it also means 'goddess.'

october 2003

Shobha Madison became the busy midtown sister location to ater to the uptown clientele.

march 2002

Shobha Soho opened its doors with a few threading chairs & a single treatment room.

june 2001

a single chair at sam wong's salon (soho, nyc) launched Shobha's vision.