Even though we may think of ringing in the New Year with champagne & confetti at the drop of the ball on January 1st, here at Shobha our new year is super diverse since our team members come from all around the world.
There are actually a wide variety of cultures that pepper India, so you can find the ‘new year’ being celebrated throughout the year. Each year we celebrate Diwali, the Festival of Lights, in late October/early November. Our team decorates the salons & we get dressed up in South Asian attire – colorful saris & suits, plus some bling (bindis & bangles). For many Hindu families, the end of this 5-day celebration commemorates the beginning of the new year on the Hindu calendar.
Now let’s take a trip across continents & over to romantic Italy where la Festa Di San Silvestro (or new year’s) is celebrated & food is more then a must, it is a requirement! Fireworks & dancing are always part of the festivities. It also is said that if you wear red underwear you’ll have good luck all year long! So let get shopping ladies!
For Chinese New Year (or spring festival), families of Chinese decent will ring in the year of the rabbit on February 3rd, this time around. The festival usually begins on the 1st day of the 1st month on the Chinese calendar & ends with a lantern festival which is on the 15th day. The color red symbolizes good luck in the Chinese culture so many of the outfits worn & decorations displayed are red. Even red envelopes are given to relatives to signify luck & prosperity for the new year.
So however we ring in the new year – champagne, lights, or lanterns – everyone here at Shobha likes to ring it in hair-free, it’s our common *thread* among our spicy team blend!